Press Release: Parex USA Partners with Plaster Hawk Consulting LLC

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Parex USA Partners with Plaster Hawk Consulting LLC

New Partnership with Steve Pedracine of Plaster Hawk Consulting LLC Expands Reach in Minnesota and Wisconsin Markets


Anaheim, CA — July 23, 2013 - Parex USA, Inc., the parent company of leading building material brands; Parex, Teifs, LaHabra, El Rey and Merkrete, announces a new partnership with Steve Pedracine of Plaster Hawk Consulting LLC to expand our architectural and specification efforts in the Minnesota and Wisconsin markets.

Pedracine worked in the Parex Technical Department from 1990-1999, and now returns to partner with the Architectural Sales & National Accounts team to help grow Parex USA's brand awareness and business opportunities, as well as our national corporate accounts program. He currently serves as the Executive Director of the Minnesota Lath & Plaster Bureau, where he develops industry publications and support materials which are used by architects and building officials nationwide. He also gives presentations at various AIA and CES events, provides technical support for contractors in his region, contributes editorial and technical articles for Walls and Ceilings magazine and serves on their Editorial Advisory Board.

"Steve is well respected within our professional community and holds many strong relationships within the Minnesota and Wisconsin regions," says Susan Foster-Goodman, Architectural Sales & National Accounts Manager. "With his extensive technical knowledge of our industry, products and systems, he will be able to make a strong impact with the Parex USA product line."



About Parex USA

Parex USA, Inc., a California Corporation, is the parent company to brands that offer a wide range of innovative façade and flooring solutions. Its brands include Parex, LaHabra Stucco, Merkrete, Teifs, El Rey Stucco, Merlex Stucco, Variance Finishes, and Vero-Rialto. It is a subsidiary of the ParexGroup, S.A., one of the world's leading manufacturers of specialty solutions for the construction industry. ParexGroup spans 22 countries, employing 4,000 professionals across 66 manufacturing facilities and 9 R&D centers. To learn more about Parex USA, Inc., please visit



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