Press Release: Parex USA Announces the Launch of Allegro II
Richard Hung, Marketing Communication Manager
714.778.2266 x3270
richard.hung@parexusa.com
FOR IMMEDIATE RELEASE:
Parex USA Announces the Launch of Allegro II
Anaheim, CA — July 13, 2010 - Parex USA, Inc. the parent company of leading building material brands; Parex, Teifs, LaHabra, El Rey Stucco, and Merkrete today announced the launch of the new and improved Allegro II.
With the use of an advanced polymer, the new formula has been changed to an improved richer product. The Allegro II advancements provide superior coverage, scrub resistance, hiding power and color fastness. "Allegro II is best used to change and refresh color on new and existing surfaces without affecting the existing surface texture," said Jenn Pregowski, Brand Manager. "Because Allegro II is a powder material, only water and the liquid tint color needs to be added to achieve the desired color. Allegro II fuses with the cement instead of simply adhering to the stucco surface like paint. Also, since Allegro II cures faster than paint, a second coat can be applied almost immediately after the first. It cures well in humid conditions and can be exposed to rain soon after application unlike paint."
Due to its revolutionary product characteristics Allegro II is more economical than paint and won't blister or peel like paint. In addition to the added benefits that Allegro II provides over paint, it won't trap moisture in the wall that can create mold, is vapor permeable allowing the surface to breathe, and is not affected by exposure to UV and fade like paint.
Allegro II is a flat, non-gloss finish. When Allegro II is used, no primer is necessary. Available in all standard LaHabra and El Rey colors. Custom colors available upon request.
About Parex USA
Parex USA, Inc., a California Corporation, is the parent company to brands that offer a wide range of innovative façade and flooring solutions. Its brands include Parex, LaHabra Stucco, Merkrete, Teifs, El Rey Stucco, Merlex Stucco, Variance Finishes, and Vero-Rialto. It is a subsidiary of the ParexGroup, S.A., one of the world's leading manufacturers of specialty solutions for the construction industry. ParexGroup spans 22 countries, employing 4,000 professionals across 66 manufacturing facilities and 9 R&D centers. To learn more about Parex USA, Inc., please visit www.parexusa.com.
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