Press Release: PAREX USA ANNOUNCES MERKRETE BURST
Richard Hung, Marketing Communication Manager
714.778.2266 x3270
richard.hung@parexusa.com
FOR IMMEDIATE RELEASE:
PAREX USA ANNOUNCES MERKRETE BURST
Add-a-Pack Accelerator Additive for Portland Cement Based Mortars and Grouts
Anaheim, CA — March 01, 2011 -
Parex USA, Inc. the parent company of leading building material brands; Merkrete, Parex, LaHabra , El Rey Stucco, and Teifs today announced the launch of Burst, an add-a-pack accelerator additive for portland cement mortars.
Burst is a powerful additive accelerant used to give portland cement products a "burst" of energy for faster setting times. It can be used to help speed up work times in most any portland cement mortar such as mud beds, masonry mortars, underlayments, thin sets and grouts.
The Advantages of Using Burst: Accelerates set times for cement based products. Handy and easy to use. Does not impede mortar attributes. Minimal effect to color of grouts. Eliminates the need for Rapid-set SKU's. Excellent for repair work
"We are very excited by the introduction of Burst into the market," said Luciano Tavares, Brand Manager for Merkrete. "Burst is the first product of its kind in our industry. We have received an overwhelming response in the field and we are confident that Burst will be a welcome tool in the tile setting industry."
For more information regarding Burst and other innovative products from Merkrete visit www.merkrete.com.
About Parex USA
Parex USA, Inc., a California Corporation, is the parent company to brands that offer a wide range of innovative façade and flooring solutions. Its brands include Parex, LaHabra Stucco, Merkrete, Teifs, El Rey Stucco, Merlex Stucco, Variance Finishes, and Vero-Rialto. It is a subsidiary of the ParexGroup, S.A., one of the world's leading manufacturers of specialty solutions for the construction industry. ParexGroup spans 22 countries, employing 4,000 professionals across 66 manufacturing facilities and 9 R&D centers. To learn more about Parex USA, Inc., please visit www.parexusa.com.
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