Press Release: PAREX USA ANNOUNCES THE LAUNCH OF ULTRA E-LASTIC ELASTOMERIC FINISH LINE
Richard Hung, Marketing Communication Manager
714.778.2266 x3270
richard.hung@parexusa.com
FOR IMMEDIATE RELEASE:
PAREX USA ANNOUNCES THE LAUNCH OF ULTRA E-LASTIC ELASTOMERIC FINISH LINE
New formulation of the e-lastic series is also unveiled
Anaheim, CA — March 08, 2011 -
Parex USA, Inc. the parent company of leading building material brands; Parex, LaHabra , El Rey Stucco, Teifs, and Merkrete today announced the re-launch of the Parex USA Elastomeric Finish Line.
The culmination of a year long project, this launch introduces the new Ultra e-lastic series of finishes as well as a new formulation of the e-lastic series finishes. The Marketing, Technical, and R&D teams engaged in an extensive project to compare existing elastomeric finish offerings to the needs of the market. Based on their combined market research, the team set about to develop two unique series of products.
"This is an exciting time for the company as this launch provides the market with two great new products," said Quenton Roehricht, Brand Manager. "These improvements position Parex USA to provide the best elastomeric finish offering in the market."
e-lastic is a new and improved formula. The product has been significantly upgraded and the applicator will find improved workability, color fastness, texture, and opacity compared to the original formula. The new Ultra e-lastic line possesses the same great features as the standard e-lastic line but with significantly increased level of elongation and flexibility only found with this premium product.
For more information regarding the Parex USA Elastomeric Finish Line and other innovative products from Parex USA visit www.parexusa.com.
About Parex USA
Parex USA, Inc., a California Corporation, is the parent company to brands that offer a wide range of innovative façade and flooring solutions. Its brands include Parex, LaHabra Stucco, Merkrete, Teifs, El Rey Stucco, Merlex Stucco, Variance Finishes, and Vero-Rialto. It is a subsidiary of the ParexGroup, S.A., one of the world's leading manufacturers of specialty solutions for the construction industry. ParexGroup spans 22 countries, employing 4,000 professionals across 66 manufacturing facilities and 9 R&D centers. To learn more about Parex USA, Inc., please visit www.parexusa.com.
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